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In our previous blog post, we talked about the importance of word-of-mouth marketing and the difficulties related to its implementation by small companies. It is undeniable that word-of-mouth has considerable advantages when it is mastered and used well. However, it seems that the word-of-mouth strategy itself has a relatively weak impact; its potential is much greater if we combine it with other techniques.
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Following the example of various innovative start-ups, ZackBrandit created a model that aims to take into consideration the human behavior and its need to interact and share with others. This will is reinforced by the Social Media “Spirit”; for in reality, that’s what it’s about: integrating the human dimension of clients in our strategy in order to become closer to them and create a meaningful long-term relationship. It is about transforming customers into partners and no longer considering them as just customers.
ZackBrandit’s mission is to make its users into long term partners. In addition to its base model, which is online sales, ZackBrandit integrated a number of Marketing tools. These tools include Affiliation Marketing and Social Shopping, based on the common sense concept where ZackBrandit users (Brands, Brandits and Netizens) communicate with each other to develop and improve product information, prices and consumer advice.
These business models have already proved themselves in the rise of the neteconomy. At this time when we talk about an integration strategy, it’s in the interest of PMEs to know how to combine them, develop the advantages and to broaden their client databases.
Thus, a business specialized in e-commerce could, for example, integrate an Afilliation Marketing strategy to its commercial strategy in order to make its sales grow. And if the company wishes, why not integrate into its online sales platform, multiple tools to share information in order to optimize its user experience.
The customer, the business’s partner in growth, is the key that permits these companies to make themselves known and counter threatening competitors. After all it is the customer that spreads the voice of the business to their own networks, thus turning them into future customers as well. A satisfied customer attracts another and so on. It is necessary then to put themselves in the shoes of the customer, feel what they are feeling and do what you can to become friends.
If you like this article or have other points of view to share, don’t hesitate to the comments!
