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How many brands and logos do you see a day ? 100, 200? 500?!
What if you could watch 2.500 different logos in 15 minutes? Would you feel dizzy?
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The French design collective H5 worked 6 years on a short film completely composed by logos. Logorama is an award-winning one liner satire about a society flooded by corporate culture, brainless blockbusters, wanton extravagance and consumerism.
The film starts with a police chase where Ronald McDonald is pursued by Michelin dudes. It moves fast, it’s full of colors and you will be amazed by the amount of logos that you recognize.
Some may perceive it as a piece of art, while others will argue it could be a marketing vehicle, serving to advertise hundreds of brands in a short time frame. We at ZackBrandit were quite impressed and just enjoyed the show.
It is most probable that some companies will not be pleased about the way their logo was used without their consent. On the other hand, this film can be seen as corroborating the fact that companies do not own and control their brand and that user-generated content develops in significance.
As a spectator, we enjoyed the way that the brands were represented as well as the personalities that were given to a certain extent. It’s a matter of perception and while some will laugh at the crumbling Windows building others will agonize watching the scene that is falling in disarray.
Have a look at the trailer, enjoy this in-depth review and discover more about the future projections.